Some positive autodesk marketing!

[Daniel Brassard]

About the Passion Pictures Olympic work:

The campaign is designed to be used across all the BBC's television, radio and digital Olympic content and it features specially commissioned music by Elbow. As well as the 1 x 60 sec trailer there is a 2' 40" film which we will be able to show on Passion's website on 27th July, the opening night of the Games.

For more info: http://www.passion-pictures.com/

[Bellsey]

And this:
http://www.youtube.com/watch?v=dDAVC3EnHLg

Make no mistakes, though, its suites promotion after all:
http://www.youtube.com/watch?v=MLm5mwRDlFA

This was one thing I wanted to point out, whilst not trying to pop anyone's balloons here, that one of the main reasons these videos were done, was because they focus on Suites and I've said many times before that Suites are very much a focus for Autodesk and it's marketing. That doesn't mean they will ignore literally everything else, but they will certainly be looking to highlight Suites usage as much as possible.

As for Passions work for the BBC Olympic coverage, (AFAIK), we didn't know anything about it until quite late and even then the BBC had blocked anyone from showing it until the spot aired. I would like to point out though, that we can't just create customer stories in 5mins and throw them up on the area. We have to approach the relevant studio and seek permission from them and also their client as well. This takes time, which is why things appear slow.
But I have said many times, we have specific people to deal with this type of thing, so I push as much stuff to them as I possibly can. Some things happen, others don't, for all manner of reasons.