Glassworks Letter

[Bullit]

An open letter to Autodesk.


Dear Autodesk



My name is Alastair Hearsum. I’m a founding partner, director and head of 3d at Glassworks. If you haven’t heard of us, we are a small to midsized company which has been creating VFX and animation for TV commercials for markets around the world, for the past 20 years. We have branches in London, Amsterdam and Barcelona. We create innovative and multi award winning work and we use Softimage.

Your announcement that you are retiring Softimage has left us saddened, disappointed and not a little angry. The anger for two reasons; that you have shot the racehorse of the 3d software world in the head in its prime but also that you didn’t consult with us about this assassination or discuss any of your plans for the future with us. We have no idea what the future from you holds. We are big and longstanding users of other Autodesk products as well as Softimage. The puzzling thing is, technologically speaking, there was no writing on the wall as there was with Henry and Flame, for example, or these days with Flame and Nuke.

We have been punching above our weight, in London, for the past 20 years competing well with the much larger organisations of MPC, Framestore and The Mill. One of the reasons we have been able to do that, apart from the deep talent of our crew is, I believe, because of the software that we chose. I’m of advanced years now but I still sit at the computer making pictures for TV commercials to the same arduous schedule that I always have. So I know what I’m talking about. For a period a few years back we had a 50/50 split of Maya and Softimage. We chose to go 100% Softimage. Its better for the work that we do and the sector we are in. Its no coincidence that all the finalists in the recent British Animation Awards (tv commercials) did their work in Softimage. Similarly, both silver and gold award winners in the 3d animation category at this year’s British Television Advertising Craft awards were Softimage companies.

You may well go on to list major work that’s been done in Maya. Sure there has, and great work too. But Maya is used as a shell in the major film effect companies. It is heavily customised and unrecognisable as the product you ship. We have our proprietary software and tailored workflow as well, but Softimage remains pretty much untouched. It is lean, efficient, and the ICE environment is innovative and empowering.

So you’ve done it. What’s next? Like I said we have had vague information about what the future holds. We hear rumours about bi-frost and that’s about it. From what I understand from various sources there are no plans to replicate the efficient workflow and full ice functionality that made us so productive.

The final thought is not just about what software is best for our future but also about what sort of software supply company we want to get into bed with. The attributes that come top of my list: listening to customers, acting on their recommendations, speedy development, innovation. Now does that sound like you?



Alastair Hearsum

Glassworks.

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Alastair Hearsum
Head of 3d

Bold my responsability.